Even just a few years ago, investing in carbon projects and purchasing carbon credits was a difficult task for companies that did not always yield clear results. Companies had to do their due diligence and individually vet through projects with all sorts of varying carbon standards, purchasing credits from programs where the measured carbon impact was opaque at best. Today, the carbon landscape is changing for the better. Today’s carbon markets demand higher transparency, accountability, and carbon integrity. Companies now can more easily distinguish between the programs making credible carbon claims and those that do not. This trend toward quality allows companies to truly lead change in the Voluntary Carbon Market when deciding who to partner with.
Choosing partners that align with your company’s climate targets and sustainability goals is key. At the American Forest Foundation, the Family Forest Carbon Program provides options for carbon buyers, donors, and investors to get involved in the development of a catalytic improved forest management project that delivers a credible carbon benefit.